Direct mail can walk right past the door and on to the dining room table. You can't get those kinds of results from digital mail. A strong, well designed mail piece meets the train of thought of the recipient. It may sit on their counter, waiting to be visited again, or placed on the refrigerator for further use (in the case of coupons.)

There are many ways to save money through using the USPS service, but you have to adhere to the rules. It can be confusing for the novice mailer because different classes have specific requirements. If not followed, extra postage erodes the expected profit.