Direct mail can walk right past the door and on to the dining room table. You can't get those kinds of results from digital mail. A strong, well designed mail piece meets the train of thought of the recipient. It may sit on their counter, waiting to be visited again, or placed on the refrigerator for further use (in the case of coupons.)

The competition for new students is fierce in the world of academia. It doesn't matter if you are talking about top universities or local community colleges. There are always colleges vying to gain the attention of students. Standing out in the crowd gets more difficult each year.

Digital marketing is definitely here to stay. Yet, it has not taken the place that direct mail has in marketing. Smart college recruiters know that combining direct mail and digital marketing is the way to reach prospective college students. How is this possible?

BRM stands for business reply mail, which means the postage is pre-paid. CRM stands for courtesy reply mail, which means the recipient is responsible for applying postage. Both are viable alternatives for nonprofits to send to potential donors. The question is, which one would work best for your organization?