SUPERCHARGE YOUR
DIRECT MAIL
PPS has a marketing program that’s designed to seamlessly track the effectiveness of direct mail campaigns — while enhancing your overall results — through multi-channel marketing with Google. You fulfill your direct mail order as usual, and we do the rest.
*Prices don’t include postcard design, printing or postage.
For prices for other quantities, contact your representative today!
MICHELLE PARSON | 806-429-0336 HOLLI MCINTURFF | 806-639-4879
With the use of PPS Plus, technologies strategically timed and delivered through our omnichannel marketing automation platform can drive maximum exposure and engagement for your direct mail campaign.
PPS PLUS TECHNOLOGIES
MAIL TRACKING
Receive full transparency on when mail is expected to arrive in homes and confirmation of delivery. Be fully prepared to handle the response from your direct mail campaign!
Available Ala Carte
INFORMED DELIVERY
Consumers signed up with Informed Delivery will receive an email preview of the mail arriving that day. With an interactive campaign, mail recipients will see a full color ride along ad and be able to respond with a single click!
Available Ala Carte
LEAD MATCH
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Available Ala Carte
SOCIAL MATCH
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Available Ala Carte
SOCIAL MATCH FOLLOWUP
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
ONLINE FOLLOWUP
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
QR CODES
Maximize engagement with static or personalized QR Codes! Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
GOOGLE GEOTARGETING
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
SOCIAL MEDIA GEOTARGETING
Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
DISCOVERY ADS
Description goes hereServe ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tab in Gmail.
Personal Management Portal
Feel more in control of your campaign with your personal management portal, that allows you to access your direct mail results in real time. To get started, all you need is a business website or landing page, plus a computer with internet access so you can log in to the your dashboard and see exactly how your campaigns are performing.
Already have a PPS Plus account? Log in here to view your dashboard!
You've Got Questions, We've Got Answers!
Direct mail already works great for me. Why do I need the PPS Plus version?
If direct mail is already working well for you, that is all the more reason to upgrade to PPS Plus! The facets that are included in PPS Plus were specifically chosen because they enhance the return on investment from standard direct mail campaigns.
If direct mail hasn't worked for me in the past, will PPS Plus make any difference?
Absolutely! Many times we find that "failed" direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Can I turn my current direct mail campaign into a PPS Plus campaign?
Heck yes! Just let us know you want to and we’ll do the rest!
What does PPS Plus cost?
PPS Plus has so much to offer – depending on the package you choose, the cost is pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a FREE quote.
Call 806.373.5919 to speak to a representative that can work with your budget.