The market is full of real estate agents, it’s the perfect time for realtors to step up their game.

Navigating the marketing world during a pandemic can be challenging. Some companies hit the “cancel” button on advertising; but, now more than ever, it’s critically important to hang on to your company’s existing customers. Let them know you are still here for them with more than an email.

While direct mailers can seem like an expensive endeavor, some companies and organizations can lower the cost of direct mailers by utilizing special discounts offered by the United States Postal Service. Nonprofit organizations are offered special mailing rates by USPS.

The first step to a successful direct mail marketing campaign is ensuring that the mailing list you use is the most effective and complete. Many companies make the mistake of never getting their customer's contact information or failing to keep up contact.

Direct mail can walk right past the door and on to the dining room table. You can't get those kinds of results from digital mail. A strong, well designed mail piece meets the train of thought of the recipient. It may sit on their counter, waiting to be visited again, or placed on the refrigerator for further use (in the case of coupons.)

There are many ways to save money through using the USPS service, but you have to adhere to the rules. It can be confusing for the novice mailer because different classes have specific requirements. If not followed, extra postage erodes the expected profit.

The competition for new students is fierce in the world of academia. It doesn't matter if you are talking about top universities or local community colleges. There are always colleges vying to gain the attention of students. Standing out in the crowd gets more difficult each year.

Digital marketing is definitely here to stay. Yet, it has not taken the place that direct mail has in marketing. Smart college recruiters know that combining direct mail and digital marketing is the way to reach prospective college students. How is this possible?

If you are looking for an easy way to get prospects to respond to your mailings, consider adding a business reply card (BRC). These cards are easy to add to most mailings and can generate responses where other methods might not be so effective.

BRM stands for business reply mail, which means the postage is pre-paid. CRM stands for courtesy reply mail, which means the recipient is responsible for applying postage. Both are viable alternatives for nonprofits to send to potential donors. The question is, which one would work best for your organization?