Professional Graphic Design VS DIY
We all know those someone who has an uncle that has a friend whose son knows how to use Photoshop. We’ve also all been able to pick out an ad that was done by that “uncles, friends’ son” versus the one that was done professionally.
There are design programs out there for the DIYer but there’s more to design than using a template and using some photos from a stock website. Remember, your competitors have access to those same graphics too.
Most professional designers have at least 2-4 years of training using state-of-the-art design software. Designers are trained to have a proper grasp of design elements and come up with a design that doesn’t overwhelm the target audience.
Most business owners have an idea of how they want to convey their brand/message. However, this may not always mesh with how the audience receives the message. One of the most important parts of branding is visual communication. Professional designers know how to draw stronger emotions, catch attention longer, and design for the company’s specific target market.
Make your brand remembered for excellence.
A professional graphic designer can help you get there.
Although the DIY option may appear cheaper on the surface, amateur graphics can hurt your sales in the long run. Customers are more likely to purchase from a business that looks more legitimate and quality graphic design will give your business that credibility.
If a company markets with bad design, it doesn’t matter if you’re the best of the best in your industry - people won’t stick around to find out.
Judgments on website credibility are 75% based on a website’s overall aesthetics. (invisionapp.com)
60.8% of marketers claim that visuals are integral to successful marketing. (red.com)
92.6% say that they place the most importance on visual factors when purchasing products. (Secretariat of the Seoul International Color Expo)
78% of consumers believe that companies focused on custom content are more trustworthy than companies who simply churn out generic content. (croudsprings.com)
First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience. (croudsprings.com)
It’s simple: great design converts, and a good graphic designer can help your customer trust your brand, visit your webpage or store, and in the end; make a purchase.
Still think you don’t need a professional graphic designer? Check out some of these tips to make sure you are setting up your design correctly here: Design Mistakes to Avoid
PPS offers direct mail solutions for over 1,500 businesses and nonprofit organizations in Amarillo and Lubbock. From first-class presort services to fully designed and printed direct mail campaigns, we do it all.